White Privilege And Affirmative Action Essay Example For Students

White Privilege And Affirmative Action Essay White Privilege and Affirmative Action Privilege is defined as â€Å"a special advantage or authority possessed by a particular person or group† in the Cambridge Dictionary (â€Å"privilege†). Globally, white individuals are often granted privileges than minority groups do not receive. While white privilege often goes unnoticed by white individuals, it causes many disadvantages for people of color and affects how they see themselves. Furthermore, Affirmative Action attempts to equal the playing field for minorities but is faced with contention by many white people. When asked about white privilege, many whites believe that it is a myth while others deny the existence of white privilege entirely. We will write a custom essay on White Privilege And Affirmative Action specifically for you for only $16.38 $13.9/page Order now However, white privilege is not a myth. White privilege is very prevalent in society and uniquely effects many different groups. Peggy McIntosh discusses white privilege in her article â€Å"White Privilege: Unpacking the Invisible Knapsack.† McIntosh states, â€Å"I have come to see while privilege as an invisible package of unearned assets which I can count on cashing in each day, but about which I was, meant to remain oblivious† (par. 3). While white privilege benefits whites, it often has an adverse effect on people of color. White privilege comes in many forms. One white privilege is that being white is seen as normal. This is evident when looking at product sold in â€Å"flesh color.† Bandages, hosiery, and undergarments are often marketed as â€Å"flesh tone† but are sold in tones that match white skin (McIntosh par. 8; Holladay par. 5). It is normal to see prominently white representation in toys, products, advertisements, movies, and television (McIntosh par. 8). In 2007, Rothenburg did a study regarding racial identity in children (McFeeters par. 6). Ro. . n. Many individuals oppose Affirmative Action. There has been several court case but courts often agree with Affirmative Action plans along as the plan follows rules set forth by executive orders and the Civil Rights Act. Those opposed often say that Affirmative Action is â€Å"reverse racism.† Individuals against Affirmative Action feeling can be best describe with this quote â€Å"Equality can feel like oppression. But it’s not. What you’re feeling is just the discomfort of losing a little bit of your privilege† (Boeskool par. 21). White privilege can be seen in society today. White individual greatly benefit from this privilege, often times without realizing or completely denying that they are receiving a privilege. People of color are very aware of these privileges that they are often denied. People of color and minorities suffer as a direct result from white privilege.

Impacts generated by Tourism Essay

Impacts generated by Tourism Essay Impacts generated by Tourism Essay Vellas and Becherel (1995) describe international tourism as, â€Å"undeniably one of the most influential phenomena in the economic and social development of our society†. In this essay the range of impacts generated by tourism will be discussed. The main focus will be on the impacts of tourism, but shall also refer to tourism activities, stakeholders and specific destinations. It will identify how the issue of sustainability involves tourism processes and applies to the stakeholders involved in the creation and delivery of tourism product. In Britain and all over the world the evolution of tourism has changed dramatically since the ancient world. Tourism is not a new thing but what people do in their leisure time has widely changed. In Classical times, with Greece developing the Olympics and Rome introducing Spas and Baths shows elements that people visit where experience and attraction existed (Page, 2009.) The middle ages was known for being dark and process declining but also included pilgrims to visit the Holy Land. The Renaissance continued with festivals and fairs and saw a rise in travelling theatres. It was also in this time the activities of diverse social groups emerged. The Grand Tour were key destinations wealthy people visited and tourism reached a high point in the 18th century. This was advanced by the developments in transport and the coming of the train in different areas (Scranton and Davidson, 2007). The coastal areas became popular as a new form of tourism, but created a social differentiation in Britain, with the working and middle class visiting separate areas. This time also seen organised tourism emerge with railway and overseas tours and the first tours to America. The creation of bank holidays encouraged retreats and leisure activities. The development of roads, train also helped tourism develop throughout this time (Page, 2009). The inter-war years saw a rise in travelling overseas and a higher use in passenger liners. Railwa y lines developed further and hotels and hostels were getting promoted and more widely used. Air travel in this time also grew. Mass tourism became possible and since the sixties world tourism was an opportunity for many people (Page, 2009). Bus and Coach travel grew considerably in the 1930s and is still a popular method to use, as is usually a cheaper way to travel and more environmentally friendly. Airlines became established and is such a popular method to be used, for long and short haul flights. Transport is now cheap and reliable and the development of the internet means language barriers are not as much as a problem and it is easier to book are find out about any place in the world. Impacts are a very important component of tourism, especially in relation to the host location. Tourism impacts greatly on local and major economies, with both costs and benefits. The income can be a benefit as Page, et al (2001) express how tourism can increase the total economic status of a country. The industry can lead to a rise in Gross National Product (GDP), which shows the standard of living in a country. Factors such as revenue and the multiplier effects from tourism, tourism-connected employment, backward linkages to other sectors, percentage of all tourism associated imports, level of profit repatriation and the position in the product life cycle if together the money stimulated is used in the local economy, can develop the destination (Pender and Sharpley, 2005). Employment is also one of the benefits, with direct, indirect and induced types of employment generated by tourism. Direct employment is jobs in which are now available due to visitor expenditure and directly sup porting tourism action. Indirect work is jobs produced from within the tourism supply while induced jobs are created as a result from tourist spending as local people spend money received from tourism (Page, et al. 2001). The jobs could not only lower employment rates in the local area but bring in more

Alzheimer’s disease Essay Example for Free (#3)

Alzheimer’s disease Essay What causes Alzheimer’s disease neurologically? This question came to my mind when I was watching the movie ‘The Notebook’ for the fifth time. Unusual for a guy, I love romantic genre movies and I was wondering why Alzheimer causes short and long term memory loss. I also had an interest on the Alzheimer’s disease after watching the movie ‘Rise of the Planet of the Apes’ where the protagonist tries to fix the neurology nerve system to heal his father’s Alzheimer. What causes Alzheimer’s disease neurologically? I think the core reason of the Alzheimer’s disease lie on the nerve pathway signal transmission. I think the nerve pathway signal transmission system is same as all of the body functional system and as it grows older and older, the functioning of the specific nerve pathway signal transmission for memories weakens and decreases. #4 Making predictions based on this model If the problem of the Alzheimer’s disease is in the nerve pathway signal transmission, then the Alzheimer’s disease is indeed a neurological problem. If we can find out the way to re-ignite the signal or heal the receiving or sending parts of the neurological nerve signal system, then we will be able to delay the process of the disease or even fix it permanently. I do not know the system of the central neurological nerve system of the human nor the treatment of the Alzheimer’s disease. However, to find out numerous people with and without the disease should complete the cause of the Alzheimer’s disease. Run a MRI test on brain of the participants and compare the MRI results with the people with and without the Alzheimer’s disease. If it shows some difference showing the weakening or decreasing of the nerve pathway signal transmission then we can conclude that the neurological nerve pathway signal transmission is the cause of the Alzheimer’s disease. However, we can’t be sure that that is the only causes of the Alzheimer’s disease so we will have to create more experiments. Alzheimer disease is a neurological disease and it is one of the many forms of dementia. The researches says that the Alzheimer’s disease is the most common form of dementia since its percentage is over half of the total dementia cases. My question was ‘what causes the Alzheimer’s disease neurologically?’ so I decided to first go research about the neuroscience of the human body since the Alzheimer’s disease is primarily the degenerating of the signal pathway system in the brain. The human have a special cell called the neurons in the nervous system and these cells communicate with other cells by synapses. This is the most basic difference between a normal cell and a neuron. Synapses signal can be either chemical or electrical and they are just membrane-to-membrane junctions with such molecular machinery that produces rapid transmission of signals. There isn’t just one neuron in human. In fact, there are hundreds of different types with differ ent functions and shapes. So all these information led me to an another question of ‘what kind of neurons are related to the Alzheimer’s disease?’ I found out that Alzheimer’s kills neurons due to the accumulation of proteins in the brain. That is why the Alzheimer’s diseases are called the neurodegenerative diseases. I couldn’t specifically find the exact neurons that are related to the Alzheimer’s disease but I found out that the Alzheimer’s kills these neurons in the brain by proteinaceous plaques. An article by ‘Journal of Neuroscience’ did a research on A-beta, a peptide that surrounds the dying neurons in certain regions of the brain. The research said they weren’t sure if the A-Beta is the protein that kills the neurons. A-Beta becomes toxic when it forms an oligomer. Oligomer means a molecule that consists of a few monomer units. A-Beta oligomers are bad for neurons because it causes the neurons to re-enter the cell cycle. This is bad because once the brain neurons become adult cells, these are not supposed to divide. This is why neuronal cancers are very rare because the neurons cells don’t divide once it reaches adulthood. Then the articles went into deeper matters with mouse models so I stopped my research of A-Beta here. It says that the cause for the Alzheimer’s disease is essentially unknown and all of these researches are part of the hypotheses. There are many hypotheses including the cholinergic and the amyloid hypotheses. But the A-Beta is the most recent hypotheses in the field of  science since the A-Beta theory was updated in 2009. Then, I took my TA’s advice and went to find the biology behind the transmission of nerve impulses. Neurons have a part called the dendrites and this is where the neuron fires a correct impulse to another neuron through the axon. Axon is a long projection that connects nerve cells. Just like a normal cell, the neurons have cell membranes as well. When the neuron is not transmitting impulse, the reason is in its cell membrane. When the neuron cell is polarized, that is when the neuron is inactive. The outside of the cell contains excess sodium ions and the inside of the cell contains excess potassium ions. However, the inside of the cell is negative due to other negatively charged protein and nucleic acid molecules inside the cell. There are Na+/K+ pumps on the membranes and it is permeable! When the neuron gets stimulated, the sodium ions flow in to the cell and the neuron gets depolarized. When the neuron reaches the complete depolarization, impulse is transmitted through the axon and thus makes the cell active. When the impulse fires from a neuron, the other neuron at the end of the axon depolarizes and calcium ions are allowed to enter the cell. Then a chemical called a neurotransmitter is released into the synapse. The neurotransmitter then binds to proteins on the neuron membrane to receive the impulse. The proteins are the receptors of the many different neurotransmitter and the neurotransmitters does have specific receptor proteins. It is logical that when the neurons die from proteins of the Alzheimer’s disease, the synapses and impulse decreases and decreases. Therefore, I began to have questions about the effect and the symptoms of the Alzheimer’s disease due to the death of many neurons. Alzheimer’s disease equals the loss of neurons and synapses in the cerebral cortex. The most common effect and symptom of the Alzheimer’s disease is the loss of memory and mental skills. The chance of getting an Alzheimer’s disease is higher for older populations. The symptoms advance as the time passes. The speed of the progress of the disorder differs from person to person but most of them start with forgetfulness. It is probably the neuron transmission failure. As the brain neuron dies, the mental state of the human weakens and decreases. When the Alzheimer’s disease attacks the frontal lobe of the brain, the person’s mood swing can be dangerously unstable. It is because the frontal lobe controls the feeling and the behavior of a person. The person can also have problems  with washing and cleaning him/herself because another function of the frontal lobe of the brain is to plan things based on what is wrong and what is right. Also 40% of the Alzheimer’s patients have low appetite in food and have significant weight loss because as the neuron dies, the olfactory and taste nerves fails. All of these symptoms are all directly connected to the problems with the brain neurons. So my first starting question of ‘what causes Alzheimer’s disease neurologically?’ was answered. A simple but sophisticated disruption of a tiny neuron cells in the brain causes the Alzheimer’s disease. Then I began to think if there are any treatment researches going on in the field of biology. I found one research that caught my eyes and it was stem cells. Professor Kim of the Chung-Ang University in South Korea successfully restored a mouse’s brain function by transplanting a human nerve stem cell. He was able to transplant a stem cell containing acetylcholine, a neurotransmitter, and the articles said that the mouse restored its brain function to a normal state. Professor Kim’s work is also announced in an international journal called ‘Cell Transplantation.’ #7 Repeat (Modify, extend or reject) ‘What is the specific molecule (possibly a protein) that affects the neuron of the brains so it causes the Alzheimer’s disease neurologically?’ and ‘How will transplanting stem cell containing a neurotransmitter called ‘Acetycholine’ affect the human Alzheimer’s disease?’ These are my two refined questions after my exploration of the Alzheimer’s disease. http://en.wikipedia.org/wiki/Nervous_system#Neurons http://en.wikipedia.org/wiki/Alzheimer’s_disease http://www.dummies.com/how-to/content/understanding-the-transmission-of-nerve-impulses.html http://scienceblogs.com/purepedantry/2009/02/12/how-does-alzheimers-kill-neuro/ (Authors: N.H. Varvel, K. Bhaskar, A.R. Patil, S.W. Pimplikar, K. Herrup, B.T. Lamb) http://voices.yahoo.com/the-dreadful-effects-alzheimers-disease-116725.html?cat=70 (Publisher: Carl Kolchack, freelance article writer) http://blog.naver.com/vitaminmd?Redirect=Log&logNo=110133967592 (Publisher: Vitamin MD) http://www.medworld.co.kr/news/articleView.html?idxno=63612 (Youn Sang Yong Reporter) Alzheimer’s disease. (2016, Jun 14).

Should the US Taxpayer Bail Out the US Automobile Industry Term Paper

Should the US Taxpayer Bail Out the US Automobile Industry - Term Paper Example The answer to such a query should certainly be no, as such an approach goes against the sound economic principles and the spirit of a free market, which have been able to furnish the US economy with a competitive edge and a resilient sense of sustainability till date. Besides, there exist questionable approaches and elements within the framework of most of the top US automakers, which is supported by a bailout, stand to persist. The fact is that the American automakers seek money from the US taxpayers to retain their status quo, rather than for embarking upon an ambitious program to weed out the inefficiencies and lacunas existing within their setup (Gattuso and Loris 1). The politicians prefer to justify such emergency measures by citing the massive losses incurred by the US automakers. Off course, there exists ample truth in such claims. In October, the sales of GM fell by 45 percent (Gattuso and Loris 1). The Chrysler and Ford also reported respective plummeting of sales by 34.9 and 30.2 percent (Gattuso and Loris 1). The automakers ascribe this drastic drop in sales to the existing credit crunch. Still, one can not deny the reality that the US automakers did take many shoddy decisions before the credit crunch that unleashed the current crisis (Gattuso and Loris). Consequently, the US auto industry ought to change the way it works and operates, rather than attempting to stubbornly continue with its unsoun d policies by seeking a bailout. First and foremost, the US automakers must take care of the huge disadvantages in the costs that they suffer from when compared to the foreign brands. The average hourly compensation paid by the US automakers to their employees is way ahead of the remuneration extended by the foreign brands to their workers (Perry).  Ã‚  

The decine and recovery of the US Steel industry Essay

The decine and recovery of the US Steel industry - Essay Example with foreign steel. However, this had significant, lingering after-effects that did not produce nearly the results expected or hoped for. Additionally, the power of labor unions added significantly to the decline of this industry during the same period, something that is currently being redeveloped by the U.S. political system. The steel industry has been plagued with lowered demand for steel products in construction and in automotive due to a variety of global economic factors being felt across the globe. This report highlights all of the factors behind the decline and the current slow recovery of the steel industry, including the aforementioned tariff and labor union influence, the existence of increasing pension payouts for Baby Boomer retirees, changing consumer and industrial customer buying behaviors, changing construction patterns globally, as well as the influence of Wall Street on this industry. Decline Factors – Tariffs and Labor Impacts In the early 2000s, the U.S. steel industry was plagued with considerable problems that were causing significant disruptions to profitability. First, there were many bubbles occurring in the stock market during this period that were eroding consumer confidence and reducing construction for materials requiring steel in their construction, such as automotive products and various consumer appliances. In an effort to help companies that were on the verge of bankruptcy during this period, President Bush imposed import tariffs as an effort to slow illegal dumping of foreign-made steel and also to boost profitability for these struggling industries. These tariffs consisted of a 15 to 30 percent commission by early 2002, however the end results of this effort were the production of internal disputes with domestic steel industry ownership who felt that this limited competitive edge and also made foreign buyers seek new market opportunities for the export of their own domestically-made steel (Blecker, 2002). Therefore, e ven though it represented more opportunities for domestic production to increase, it limited the scope of steel-related partnerships with disgruntled foreign steel producers and limited their expansion potential across the globe. Further, the backlash of various trade disputes did, indeed, force steel manufacturers outside of the United States to begin the process of looking for new export opportunities, thus eroding even more opportunities for this industry in the process. Additionally, during this time period, less regulatory presence in the steel industry gave considerable authority to various labor unions, such as the United Steelworkers of America (USWA), which began demanding higher wage increases for workers and therefore eroding profitability in an already struggling industry (Ikenson, 2002). What was occurring was that steel industries were already experiencing lowered demand for products both domestically and abroad and were on the verge of bankruptcy at the time. The powe r of these unions was exerted in an effort to prevent, at any cost, plant closings in an effort to save American jobs with the USWA. These efforts were ultimately successful, in conjunction with the new tariffs imposed, and forced steel industry owners to continue production and operate, essentially, in the red for a period of years until new regulatory powers began to erode the power of these labor unions. Today, there

General psychology Essay Example for Free

General psychology Essay Introduction ALMOST CERTAINLY YOU WILL PROBABLY HAVE COME ACROSS THE IDEA OF PLAGIARISM ALREADY. PLAGIARISM IS ABOUT THE PRESENTATION OF OTHER PEOPLES’ WORK AS IF IT IS YOUR OWN, FOR YOUR GAIN. THE IDEAS AROUND PLAGIARISM ARE PRESENTED TO STUDENTS IN MANY DIFFERENT WAYS SOMETIMES PLAGIARISM IS SEEN AS A DREADFUL CRIME. WE WANT TO PRESENT IT HERE IN THE CONTEXT OF AN UNDERSTANDING OF ACADEMIC HONESTY AND WHAT IS TERMED ‘ACADEMIC MISCONDUCT’. YOU NEED TO KNOW ABOUT THESE THINGS BECAUSE THEY SHOULD GUIDE YOUR MANNER OF WORKING IN HIGHER EDUCATION. PLAGIARISM AND CHEATING ARE SERIOUS ISSUES IN HIGHER EDUCATION, AND PLAGIARISM, IN  PARTICULAR, IS INCREASING A GREAT DEAL AT PRESENT. WE WANT YOU TO HAVE THE KNOWLEDGE AND SKILLS AND THE GOOD WORKING HABITS THAT ENABLE YOU TO MAKE EFFECTIVE AND APPROPRIATE JUDGEMENTS IN YOUR WORK. THIS UNIT IS DESIGNED FOR STUDENTS NEAR THE STARTING POINT OF HIGHER EDUCATION STUDIES. IT PROVIDES THE INFORMATION AND SKILLS THAT YOU NEED AT PRESENT – AND YOU WILL HAVE MORE MATERIAL ON THIS TOPIC AT A LATER STAGE, WHEN YOU NEED TO KNOW MORE ABOUT IT. The aim of this unit is to: -HELP YOU TO GET A CLEAR IDEA OF ACADEMIC HONESTY AND ACADEMIC MISCONDUCT -CLARIFY THE MEANINGS OF ACADEMIC MISCONDUCT CHEATING AND  PLAGIARISM AND COLLUSION -PROVIDE YOU WITH INFORMATION THAT YOU NEED IN ORDER TO BE ACADEMICALLY HONEST; -IDENTIFY AND HELP YOU TO ATTAIN THE SKILLS THAT YOU NEED FOR ACADEMIC HONESTY AND GOOD PRACTICE 1 AS WELL AS PROVIDING SOME EXERCISES TO HELP YOU TO LEARN FROM THIS MATERIAL, THIS UNIT IS INTENDED TO BE A RESOURCE TO WHICH YOU MAY WISH TO RETURN FOR GUIDANCE. THE ANSWERS TO THE EXERCISES ARE AT THE END OF THE UNIT. Some points to think about AS A STUDENT YOU SHOULD LEARN ABOUT ACADEMIC HONESTY BECAUSE IT IS AN IMPORTANT ELEMENT OF HIGHER EDUCATION BEHAVIOUR. THERE ARE SEVERAL ASPECTS TO IT. IT INVOLVES: -ENSURING FAIRNESS TO THOSE WHO HAVE PRODUCED NEW KNOWLEDGE AND IDEAS; -ENSURING THAT THE WORK THAT A PERSON SAYS IS HER OWN IS INDEED HER OWN; -THE DISCOURAGEMENT FROM CHEATING TO GAIN UNFAIR PERSONAL ADVANTAGE. THE INTENTION TO DECEIVE STAFF OR THE INSTITUTION IS CENTRAL TO THE ACTIVITY OF THE PLAGIARIST OR CHEAT. HOWEVER, IT IS NOT FAIR ON YOU, AS A STUDENT, IF YOUR FELLOW COLLEAGUES CHEAT AND PLAGIARISE AND THEREBY GET BETTER MARKS. SAM, SUZANNE, IZZY, AND KATRINE ARE IN A LEVEL 1 CLASS AT SOMOUTH UNIVERSITY. THEY ARE ALL STUDYING PSYCHOLOGY AND ARE IN A CLASS OF OVER A HUNDRED AND EIGHTY STUDENTS. THEIR SEMINAR SESSIONS ARE THIRTY IN NUMBER AND SO FAR THEY DO NOT FEEL KNOWN AS INDIVIDUALS BY STAFF. SUZANNE HAS BEEN STRUGGLING BECAUSE SHE, UNLIKE THE OTHERS, DID NOT STUDY PSYCHOLOGY AT SCHOOL. SHE HAS BEEN QUITE DEPRESSED ABOUT IT AND HAS ASKED THE OTHERS FOR HELP. THEY DID WHAT THEY COULD, BUT SHE DID NOT SEEM TO BE ABLE TO TAKE IT IN. AT TIMES SHE TALKS ABOUT LEAVING UNIVERSITY. THEY COME TO THE COURSEWORK ASSESSMENT AT THE END OF LEVEL 1 AND TO EVERYONE’S SURPRISE, SUZANNE COMES OUT WITH ONE OF THE HIGHEST MARKS IN THE CLASS. THE TUTOR PRAISES HER WORK AT THE NEXT SEMINAR AS BEING WELL CONSTRUCTED, AND PARTICULARLY WELL WRITTEN. SUZANNE IS CLEARLY HAPPY AND THEY ALL GO OUT FOR A DRINK IN THE EVENING. UNDER THE INFLUENCE OF A FEW PINTS SHE LETS SLIP THAT SHE PAID ANOTHER STUDENT IN HER HOUSE (FROM LEVEL 2) TO WRITE IT. AFTER THE TIME AND EFFORT THE OTHERS HAVE PUT INTO HELPING SUZANNE, AND DOING THEIR OWN WORK, THE OTHERS FEEL CHEATED BY HER ACTION. THE ATTITUDE TO PLAGIARISM CAN DIFFER IN DIFFERENT CULTURES, FOR EXAMPLE SOMETIMES IT CAN BE CONSIDERED TO BE AN HONOURABLE ACT TO REPRODUCE THE EXACT WORDS OF THE EXPERT TEACHER. IN THE UK THE NORM IS TO EXPECT STUDENTS TO PRODUCE THEIR OWN WORK. THEY WILL, OF COURSE, USE THE WORK OF OTHERS WITHIN THEIR WORK AND WHERE  THIS OCCURS THE OTHERS’ WORK NEEDS TO BE CITED AND WHEN QUOTED, MARKED AS A QUOTATION. SOME INTERNATIONAL STUDENTS MAY NEED TO ADJUST TO UK NORMS WHEN STUDYING HERE. 2 LAU COMES FROM SOUTH EAST ASIA. HE WAS ENCOURAGED TO GIVE GREAT RESPECT TO HIS TEACHERS, THERE AND TO REGARD THEM AS EXPERTS WHOSE WORK WAS TO BE EMULATED. HE IS VERY TAKEN ABACK WHEN HE IS TOLD THAT HIS EXAMINATION PAPER SHOULD EXPRESS MORE OF HIS OWN IDEAS AND SHOULD NOT CONTAIN MATERIAL THAT HE MUST HAVE LEARNT BY HEART FROM HIS LECTURE NOTES. HE FINDS IT HARD TO UNDERSTAND HOW HE, HIMSELF COULD HAVE ANYTHING WORTHWHILE TO SAY AT THIS STAGE. IF YOU ARE AN INTERNATIONAL STUDENT AND FEEL THAT YOU DO NOT UNDERSTAND THE MATERIAL IN THIS UNIT, ASK A TUTOR OR STUDY ADVISOR FOR MORE HELP. Some definitions and explanations WE HAVE SAID THAT THE AVOIDANCE OF CHEATING AND PLAGIARISM IS A MATTER OF HAVING INFORMATION AND A SET OF SKILLS THAT BECOME GOOD HABITS OF WORKING. WE START BY LOOKING AT A SET OF EXPLANATIONS AS PART OF THE INFORMATION, AND THEN YOU WILL BE GIVEN SEVERAL DEFINITIONS. YOU DO NOT NEED TO MEMORISE THESE DEFINITIONS, BUT YOU ARE EXPECTED TO HAVE A WORKING KNOWLEDGE OF THEM. TO START WITH, WE INTRODUCE THE TERM ‘ACADEMIC MISCONDUCT’ TO MEAN THE USE OF  DISHONEST ACADEMIC BEHAVIOUR TO ONE’S OWN BENEFIT. THE TERM INCLUDES CHEATING, PLAGIARISM AND COLLUSION. CLEARLY, SUZANNE ILLUSTRATES ACADEMIC MISCONDUCT IN HER BEHAVIOUR – AND THAT WAS PLAGIARISM. CHEATING IS OFTEN SEEN AS A BEHAVIOUR THAT OCCURS IN EXAMINATIONS, BUT IT IS BROADER THAN THAT. HERE ARE SOME EXAMPLES OF CHEATING BEHAVIOUR. SIMON KNEW THAT OTHERS NEEDED A BOOK IN ORDER TO COMPLETE THE ESSAYS THAT THEY HAD BEEN SET. HE USED THE LIBRARY BOOK HIMSELF, THEN HANDED IT BACK IN (IT WAS A SHORT-TERM LOAN) AND THEN WHEN HE WAS IN THE LIBRARY THE NEXT DAY, TOOK THE BOOK FROM ITS PROPER LOCATION AND PUT IT IN ANOTHER AREA OF THE  LIBRARY. JAMIE WENT INTO THE EXAMINATION WITH TEN KEY NAMES WRITTEN ON HIS ARM IN BALLPOINT PEN JULIETTE WAS DOING A CHEMISTRY DEGREE. HER EXPERIMENT IN CLASS DID NOT GO TOO WELL AND THE DATA SHE ACHIEVED WAS INCOMPLETE. SHE HAD A LOOK AT HER FRIEND’S BOOK AND GOT AN IDEA OF THE APPROPRIATE KIND OF DATA AND MADE SOME UP. CHRISTINA HAD NOT DONE ENOUGH REVISION FOR THE CLASS TEST. SHE TOOK THE DAY OFF, SAYING THAT SHE HAD ‘FLU AND KNOWING THAT SHE WOULD THEN HAVE A BIT MORE TIME TO LEARN FOR THE TEST WHICH SHE WOULD DO LATER. 3 ED HAD A PROJECT IN ENGLISH TO WRITE UP, TO BE HANDED IN AT A PARTICULAR TIME. THERE WAS OTHER ACADEMIC WORK TO BE HANDED IN AT THE SAME TIME AND HE KNEW HE COULD NOT DO ALL OF IT. HE LEFT THE ENGLISH PROJECT UNTIL LAST. AFTER A SESSION IN THE GYM HE COMPLAINED OF A VERY SORE WRIST, PUT A BANDAGE ON IT AND WENT TO SEE HIS TUTOR TO ASK FOR MORE TIME TO COMPLETE THE PROJECT ON THE BASIS THAT HE COULD NOT WRITE VERY QUICKLY AT PRESENT. HIS TUTOR TOLD HIM TO GO TO THE MEDICAL CENTRE AND GET A NOTE. HE CAME BACK TWO DAYS LATER WITH THE PROJECT NOW COMPLETED AND THE WRIST UNBANDAGED AND ‘HEALED’. THE TWO DAYS HAD BEEN VERY USEFUL. ABI WAS ONE OF A GROUP OF STUDENTS WHO WERE WORKING TOGETHER ON A PROJECT  THAT WAS TO BE SUBMITTED JOINTLY. SHE HAD GONE INTO HIGHER EDUCATION PARTLY BECAUSE SHE WANTED TO ENJOY A GOOD SOCIAL-LIFE, AND THE PROJECT WAS NOT GOING TO GET IN HER WAY. WHEN THE OTHER STUDENTS IN THE GROUP MET TO WORK ON THE PROJECT, SHE WOULD CONSTANTLY SAY THAT SHE COULD NOT MAKE IT. THEY GOT ON WITH THE PROJECT, COMPLETED IT AND HANDED IT IN WITH ABI’S NAME ON IT AS WELL. THEY RESENTED HER BEHAVIOUR, BUT BEING IN THE EARLY STAGES OF THEIR PROGRAMME, DID NOT KNOW EACH OTHER VERY WELL AND DID NOT KNOW HOW TO INDICATE ABI’S LACK OF CONTRIBUTION. PLAGIARISM, AS WE HAVE SAID, IS ANOTHER FORM OF ACADEMIC MISCONDUCT AND IT  REQUIRES A RATHER SPECIAL EXPLANATION WHICH IS AS FOLLOWS: THOSE WHO WORK IN HIGHER EDUCATION AND RESEARCH CAN BE SEEN AS WORKING IN A COMMUNITY – THE ACADEMIC COMMUNITY. THIS COMMUNITY HAS A SET OF RULES TO WHICH IT WORKS. ACADEMIC CONVENTIONS ARE THESE RULES AND ACADEMIC MISCONDUCT IS THE BEHAVIOUR THAT CONTRAVENES THESE AGREED RULES. THESE RULES, OBVIOUSLY IDENTIFY CHEATING AS A CONTRAVENTION HOWEVER, THERE ARE ASPECTS OF THESE RULES THAT REFER TO THE ‘OWNERSHIP’ OF IDEAS. ACCORDING TO THESE RULES OR CONVENTIONS, NEW IDEAS ARE TREATED LIKE PROPERTY THAT SOMEONE OWNS. ONE REASON FOR THIS IS THAT THERE ARE REWARDS AND AWARDS (GRANTS, PRIZES, QUALIFICATIONS, DEGREES ETC) GIVEN TO PEOPLE FOR THE QUALITY OF THEIR IDEAS. FOLLOWING FROM THE NOTION OF NEW IDEAS AS PROPERTY, WE CAN CONSIDER THE USE OF UNATTRIBUTED IDEAS FOR THE GAIN OF ANOTHER PERSON, AS A FORM OF THEFT. BY ‘UNATTRIBUTED’, WE MEAN THE LACK OF ATTACHMENT OF A NAME AND SOURCE TO THE IDEA SO IT IS AS IF THE IDEA IS THAT OF THE WRITER. OTHER WORDS FOR ‘ATTRIBUTE’ ARE REFERENCE, ACKNOWLEDGE AND CITE. YOU USUALLY REFERENCE THE IDEA OF ANOTHER IN THE TEXT (WHERE YOU HAVE REFERRED TO THE IDEA, OR QUOTED FROM IT) AND IN A REFERENCE LIST AT THE END OF YOUR WORK. PLAGIARISM IS THE TERM FOR PASSING OFF ANOTHER’S WORK AS ONE’S OWN FOR ONE’S OWN BENEFIT. IT USUALLY THAT OTHERS’ IDEAS HAVE BEEN ‘BORROWED’ WITHOUT BEING REFERENCED TO THE ORIGINAL CREATOR OF THE IDEA. PLAGIARISM OCCURS WHETHER THE ‘PASSING OFF OF THE WORK AS ONE’S OWN’ IS INTENTIONAL OR UNINTENTIONAL. WE HAVE TO SAY THAT PLAGIARISM MAY BE UNINTENTIONAL BECAUSE ANYONE CAN ALWAYS CLAIM THAT ‘S/HE HE DID NOT KNOW ABOUT PLAGIARISM’. 4 CORRESPONDINGLY THEREFORE, TEACHERS AND INSTITUTIONS HAVE TO BE CLEAR THEMSELVES THAT THEY HAVE ENSURED THAT STUDENTS HAVE RECEIVED APPROPRIATE OPPORTUNITIES TO  UNDERSTAND ACADEMIC MISCONDUCT AND TO HAVE LEARNT THE NECESSARY SKILLS TO BEHAVE WITH ACADEMIC HONESTY. BELOW ARE SOME EXAMPLES OF PLAGIARISM: EMMA WAS DOING A LAW DEGREE AND FOUND THAT HER FLAT-MATE HAD DONE THE SAME MODULE THE YEAR BEFORE AND WAS WILLING TO LET EMMA LOOK AT HER ESSAYS – BUT INSISTED THAT SHE SHOULD NOT COPY ANY OF IT. EMMA COPIED A LARGE CHUNK OF ONE OF THEM BECAUSE SHE DID NOT UNDERSTAND THE SUBJECT AND ALTERED A FEW WORDS HERE AND THERE. UNFORTUNATELY FOR HER, SHE DID NOT NOTICE THE FONT WAS DIFFERENT ON THE COPIED CHUNK AND HER PLAGIARISM WAS DETECTED. ANNA HAD WORK TO DO IN CHEMISTRY THAT SHE DID NOT UNDERSTAND. IT WAS ABOUT THE NATURE OF A PARTICULAR REACTION. SHE LOOKED ON THE INTERNET AND FOUND A PIECE OF WRITING THAT WAS EXACTLY WHAT SHE NEEDED – AND CUT AND PASTED IT, ADDING A FEW WORDS OF INTRODUCTION AND CONCLUSION. ANTONIO PHONED HOME TO HIS FRIEND FOR HELP WITH AN ASSIGNMENT IN CIVIL ENGINEERING. HIS FRIEND FOUND A PIECE OF WRITING IN SPANISH. ANTONIO HAD IT TRANSLATED FROM THE ORIGINAL AND SUBMITTED THAT. BILLIE FOUND THAT AN OLD TEXTBOOK ON MODERN HISTORY AT HIS HOME THAT SAID EXACTLY WHAT HE NEEDED TO SAY IN AN ESSAY. HE COPIED IT. THE CHANGE IN STYLE WAS NOTICED BY HIS TUTOR, WHO CHALLENGED HIM. COLLUSION IS A FORM OF PLAGIARISM TOO. SOME EXAMPLES OF COLLUSION ARE: JOANNE WAS STRUGGLING IN HER EDUCATION DEGREE. HER FRIEND WAS DOING A SIMILAR DEGREE AT ANOTHER UNIVERSITY. THEY DECIDED TO CHOOSE THE SAME TOPIC FOR THEIR DISSERTATION AND TO WORK TOGETHER ON IT ASSUMING THAT THEY WOULD NOT BE FOUND OUT BECAUSE THEIR RESPECTIVE DISSERTATIONS WOULD NEVER BE SEEN TOGETHER. STUDENTS IN BUSINESS STUDIES WERE ASKED TO DEVELOP MARKETING STRATEGIES FOR A GIVEN PRODUCT. THEY WERE TOLD THAT THEY SHOULD WORK TOGETHER TO DO THE NECESSARY RESEARCH AND TO DEVELOP A PRESENTATION, BUT THAT THEY SHOULD THEN WORK ALONE IN THE PREPARATION OF THE WRITTEN WORK THAT THEY WOULD HAND IN. KAY WAS IN ONE OF THE GROUPS. SHE HAD NOT DONE HER FAIR SHARE OF THE INITIAL RESEARCH, AND WHEN IT CAME TO THE WRITTEN WORK SHE ASKED ONE OF HER GROUP TO HELP HER. THE COLLEAGUE LEANT KAY HIS COMPLETED WRITTEN WORK, AND SHE COPIED IT, THEN WROTE HER ACCOUNT, VERY HEAVILY BASED ON HIS. SHE SHOWED HIM HER VERY SIMILAR ACCOUNT BEFORE SHE HANDED IT IN – AND THANKED HIM BEFORE HE COULD OBJECT. BOTH OF THEM WERE DEEMED TO HAVE COLLUDED. 5 THE DEFINITION OF COLLUSION STARTS THE SAME AS FOR PLAGIARISM. COLLUSION IS THE  PASSING OFF OF ANOTHER’S WORK AS ONE’S OWN FOR ONE’S OWN BENEFIT AND IN ORDER TO DECEIVE ANOTHER. HOWEVER, IT GOES ON TO SAY THAT WHILE IN THE USUAL DEFINITION OF PLAGIARISM, THE OWNER OF THE WORK DOES NOT KNOWINGLY ALLOW THE USE OF HER WORK, IN A CASE OF COLLUSION, THE OWNER OF THE WORK KNOWS OF ITS USE AND WORKS WITH THE OTHER TOWARDS DECEPTION OF A THIRD PARTY. ON OCCASIONS, TWO PEOPLE MIGHT COLLUDE IN PLAGIARISING ANOTHER PIECE OF WORK. WHEN WE DEFINE COLLUSION, WE NEED TO BE CLEAR WHERE THE BOUNDARIES OF UNACCEPTABLE AND ACCEPTABLE CO-OPERATIVE OR COLLABORATIVE WORK ARE. CO-OPERATION IS SEEN AS OPENLY WORKING WITH ANOTHER OR OTHERS FOR MUTUAL BENEFIT WITH NO DECEPTION OF THE OTHER(S) INVOLVED. CO-OPERATIVE BEHAVIOUR IS A COMMON AND IS USUALLY WELCOMED PRACTICE IN HIGHER EDUCATION. RESEARCH TEAMS RELY ON IT. OFTEN YOU WILL BE TOLD THAT YOU SHOULD WORK TOGETHER TO THE POINT OF WRITING UP AN ASSIGNMENT, AND THEN WRITE IT UP SEPARATELY. HOWEVER, THERE MAY BE LOCAL ‘RULES’ OR DESIGNATIONS OF ACCEPTABLE PRACTICE AND OCCASIONALLY VOCABULARY USE WITH REGARD TO COLLUSION, COOPERATION AND COLLABORATION MAY VARY. IT IS IMPORTANT TO FIND OUT FROM YOUR TUTORS JUST WHAT IS  EXPECTED IN YOUR LOCAL CONTEXT. WHAT IS ACCEPTABLE MAY DIFFER FROM ASSIGNMENT TO ASSIGNMENT. IT IS POSSIBLE THAT ON OCCASIONS YOU WILL BE ASKED TO WORK JOINTLY ON A PIECE OF WRITING – AND CLEARLY, THAT IS ALL RIGHT. RATHER THAN TALKING IN THE NEGATIVE ABOUT THE AVOIDANCE OF COLLUSION OR PLAGIARISM, IT IS USEFUL TO USE THE IDEA OF WORKING WITH ACADEMIC HONESTY. ACADEMIC HONESTY IS WHERE YOU UNDERSTAND ACADEMIC CONVENTIONS AND WORK WITHIN THEM. IN THIS INDEPENDENT STUDY UNIT, WE PUT THE STRESS ON PLAGIARISM. THIS IS BECAUSE PLAGIARISM TAKES MORE EFFORT IN UNDERSTANDING THAN OTHER FORMS OF ACADEMIC MISCONDUCT. THIS IS NOT BECAUSE PLAGIARISM IS NECESSARILY MORE SERIOUS. THE FABRICATION OF DATA – OR MAKING UP OF EXPERIMENTAL RESULTS CAN BE FAR MORE SERIOUS AND HAVE FAR GREATER CONSEQUENCES THAN PLAGIARISM. SO THAT YOU CAN RETURN TO THIS MATERIAL EASILY ON FUTURE OCCASIONS, WE GATHER UP THESE IDEAS AS A SERIES OF DEFINITIONS AND PUT THEM INTO A GLOSSARY IN APPENDIX 1 OF THIS UNIT. Exercise 1: Thinking that you know about plagiarism does not mean that you can always decide what is right YOU HAVE NOW LOOKED AT THE EXPLANATIONS OF ACADEMIC HONESTY AND MISCONDUCT AND HAVE READ ABOUT THE JUSTIFICATION FOR CITATION. IT IS TIME TO TEST YOUR UNDERSTANDING. YOU WILL FIND, IN THE NEXT EXERCISE, THAT THINKING THAT YOU KNOW WHAT PLAGIARISM IS MAY NOT MEAN THAT YOU ACTUALLY KNOW WHAT IT IS WHEN IT COMES TO THE DISTINCTIONS OF RIGHT AND WRONG IN YOUR WORK OR THE WORK OF ANOTHER. SOME 6 OF THE EXAMPLES ARE PLAGIARISM, SOME ARE COLLUSION, SOME ARE CHEATING AND SOME ARE ALL RIGHT. REMEMBER THAT PLAGIARISM OCCURS WHEN THE WORK OF SOMEONE ELSE IS PRESENTED AS ONE’S OWN AND IS NOT ATTRIBUTED TO THE OTHER. ONE OF THE THREE ANSWERS GIVEN (A, B AND C) IS CLOSEST TO THE ANSWER. THE ANSWERS ARE AT THE END OF THE UNIT. 1. JOE HAS AN ESSAY TO PREPARE. HE METICULOUSLY READS BOOKS IN THE LIBRARY, BUT IS NOT SURE FROM WHICH TEXT THE IDEAS HAVE COME, AND WHICH IDEAS WERE HIS OWN. HE LISTS THE RANGE OF BOOKS HE THINKS HE USED IN HIS REFERENCE LIST. a) Not plagiarism but he should have cited the books in the text b) Plagiarism – he should have cited the books in the text c) Not a problem – he cited the books in the reference list 2. JAYNE DOES NOT KNOW HOW TO GET STARTED WITH AN ESSAY – SHE IS IN HER FIRST SEMESTER. SHE DELAYS STARTING IT AND THEN PANICS AND HER FRIEND SHOWS HER HOW SHE CAN BUY AN ESSAY FROM A PAPER MILL WEBSITE. SHE BUYS ONE AND SUBMITS IT (‘ONLY THIS TIME’ SHE SAYS). a) This is not all right but it is cheating, not plagiarism b) Plagiarism – and it is not all right c) Plagiarism but it is all right at this stage, but not later in the programme 3. TERRY AND FRAN LIVE IN THE SAME HOUSE. THEY ARE ON THE SAME COURSE AND HENCE HAVE TO PUT IN THE SAME ASSIGNMENTS. FRAN HAS DIFFICULTIES WITH WRITING BUT SHE REALLY WANTS TO DO WELL IN HER DEGREE. TERRY WOULD LIKE TO GET TO KNOW FRAN BETTER AND SEES THIS AS A WAY OF INCREASING THEIR FRIENDSHIP. HE SUGGESTS THAT SINCE THE CLASS IS LARGE, THEY COULD PUT IN THE SAME ESSAY AND NO-ONE  WOULD NOTICE – AND IN THIS WAY HE ‘HELPS’ OUT FRAN, WHO IS VERY GRATEFUL. a) Fran colluded. Terry did not. b) Terry colluded and Fran did not c) They colluded. 4. MIKE USES THE LIBRARY TO FIND THE RELEVANT LITERATURE TO THE ESSAY THAT HE HAS TO WRITE, THEN, USING ONE OF THE ESSAY SITES, BUYS A SIMILAR ESSAY AND INTEGRATES INTO IT THE MATERIAL THAT HE HAS READ. a) It is certain that Mike plagiarised b) Mike did not plagiarise if he cited the sources and paraphrased appropriately c) Mike has plagiarised because he bought the essay 5. MALACHY FOUND THAT HER FRIEND, WHO HAD DONE THE MODULE LAST YEAR, HAD DONE THE SAME EXPERIMENT. HER FRIEND SUGGESTED THAT MALACHY COULD READ THROUGH 7 WHAT SHE HAD WRITTEN BUT SHE WARNED HER NOT TO COPY IT AS THAT WOULD BE COLLUSION. WITHOUT HER FRIEND KNOWING, MALACHY DID COPY PART OF IT AND PRESENTED IT AS HER OWN. a) Malachy plagiarised her friend’s work b) Malachy and her friend colluded c) Malachy and her friend plagiarised 6. DAMION FINDS THAT AN ESSAY THAT HE HAS DONE IN SCHOOL IS VERY SIMILAR TO ONE HE HAS TO WRITE AT UNIVERSITY. HE USES HIS SCHOOL ESSAY – BUT UNFORTUNATELY HE DOES NOT HAVE THE REFERENCES PROPERLY RECORDED. HE HAS NAMES CITED IN THE TEXT, BUT NOT DETAILS OF THE SOURCES. HE MAKES UP ONE OR TWO AND THINKS THAT  HIS TUTOR WILL PROBABLY NOT WORRY ABOUT THE REST. a) Because it was school work – from a different place, it was all right b) It was all right because it had already been marked c) Damion plagiarised 7. SUE IS A LECTURER. SHE GIVES A LECTURE TO FIRST YEAR STUDENTS ON CELL BIOLOGY AND TALKS A LOT ABOUT CURRENT DEVELOPMENTS IN RESEARCH, BUT DOES NOT GIVE THE REFERENCES TO THE RESEARCH IN THE LECTURE OR ON HANDOUTS. a) Technically Sue plagiarised b) It is all right. If this had been written work, Sue should have cited correctly – but it was oral c) It is all right not to cite if your are a teacher / lecturer in the process of teaching. 8. TIM AND OONAGH ARE WORKING ON THE SAME ESSAY FOR THEOLOGY. OONAGH FINDS A GOOD WEBSITE THAT IS VERY HELPFUL. IT PROVIDES GOOD MATERIAL ON THE SUBJECT ON WHICH THEY ARE WRITING. SHE TELLS TIM ABOUT IT. THEY BOTH DOWNLOAD CHUNKS OF IT. OONAGH CUTS AND PASTES INTO HER ESSAY AND PUTS A REFERENCE TO THE SITE IN HER REFERENCE LIST. TIM PARAPHRASES FROM THE MATERIAL, ACKNOWLEDGES IT IN THE TEXT AND IN HIS REFERENCE LIST. THE TUTOR WOULD NOT HAVE NOTICED THE SIMILAR MATERIAL BUT FOR THE FACT THAT THE TWO ESSAYS WERE ADJACENT TO EACH OTHER IN THE PILE. a) Tim and Oonagh colluded b) Tim and Oonagh plagiarised. c) Only one of them plagiarised 9. IN STATISTICS, GEMMA HAS A PROJECT THAT INVOLVES USE OF A QUESTIONNAIRE TO FIND OUT WHAT TELEVISION PROGRAMMES HER FRIENDS WATCH AT A PARTICULAR TIME IN THE EVENING. THIS WILL GENERATE DATA FOR STATISTICAL ANALYSIS. SHE IS ILL FOR A FEW DAYS AND IS RUNNING LATE. SHE MAKES UP SOME OF THE RESPONSES AND USES THEM. a) Gemma plagiarised 8 b) Gemma cheated c) Gemma colluded 10. HARRY INTEGRATES INTO HIS ESSAY, A CHUNK OF HANDOUT MATERIAL FROM HIS LAST YEARS WORK. HE ALTERS SOME WORDS TO FIT BETTER AND SPLITS THE MATERIAL WITH TWO SECTIONS OF HIS OWN WRITING. a) Harry plagiarised. b) It is all right to quote from handout material without citation c) It would have been all right if Harry had rewritten it more in his own words 11. JAMIE HAS AN ESSAY TO WRITE IN PHILOSOPHY. HE IS NOT VERY GOOD AT WRITING AND HAS DEVELOPED A STYLE WHEREBY HE COPIES DOWN APPROPRIATE QUOTATIONS (CITING THEM APPROPRIATELY) AND THEN PARAPHRASES THE CONTENT OF THE QUOTATION IN THE NEXT PARAGRAPH AS A KIND OF SUMMARY, STEERING THE MEANING TOWARDS ANOTHER QUOTATION AND SO ON. a) So long as Jamie paraphrases appropriately, he is not doing anything wrong b) Jamie is plagiarising c) Jamie should be using appropriate methods of referencing 12. FOR SOPHIA, ENGLISH IS A SECOND LANGUAGE. SHE WANTS TO SUCCEED AND GOES TO A FRIEND WHO SPEAKS BETTER ENGLISH. HER FRIEND GOES THROUGH HER WHOLE ESSAY, CORRECTING THE LANGUAGE ALL THE WAY THROUGH. a) What Sophia is doing is understandable. It is all right b) What Sophia and her friend are doing is not all right. It is a form of collusion c) What Sophia is doing is not all right. It is cheating 13. BILLIE, ED AND JAKE LIVE ARE FOLLOWING THE SAME MODULE. THEY HAVE A PIECE OF WORK TO DO AND GET TOGETHER TO DISCUSS IT. THEY TALK ABOUT THE CONTENT AND DECIDE EACH TO FOLLOW UP TWO REFERENCES AND THEN TO MEET AGAIN TO TALK ABOUT. WHAT THEY HAVE FOUND. THIS REDUCES THE VOLUME OF READING THEY WILL HAVE TO DO. THEY MEET AGAIN, LISTEN TO EACH OTHER’S DESCRIPTIONS AND WRITE NOTES AND THEN WRITE THE ESSAY SEPARATELY. THEY REFERENCE THE MATERIAL, WHETHER IT IS WHAT THEY HAVE READ OR WHAT THEY HAVE HEARD DESCRIBED. a) Billie, Ed and Jake are colluding b) They are not doing anything wrong if co-operative study is acceptable to the tutor c) Billie, Ed and Jake are deceiving their tutor and therefore cheating 14. LUI FINDS SOME INFORMATION AT A WEBSITE THAT SAYS EXACTLY WHAT HE WANTS TO SAY. IT IS SIX LINES OF TEXT WHICH HE PUTS INTO QUOTATION MARKS. HE CUTS AND PASTES IT BUT BY MISTAKE LEAVES THE ORIGINAL FONT. HE CITES IT IN THE TEXT AND PUTS THE WEBSITE ADDRESS IN THE REFERENCE LIST WITH THE DATE OF ACCESS. HIS TUTOR CALLS HIM IN†¦ 9 a) Lui cheated b) He plagiarised c) What Lui did is all right. 15. CHARLIE KNOWS A REALLY GOOD WEBSITE THAT WILL HELP HIM A GREAT DEAL IN THE PROJECT WORK THAT HIS HAS BEEN SET. HE IS WORKING IN A TEAM, BUT THE WORK THAT THE TEAM DOES MUST BE WRITTEN UP SEPARATELY. INITIALLY HE MENTIONS THE WEBSITE, BUT GIVES NO ADDRESS – AND THEN REALISES THAT HE WOULD PREFER TO USE IT AS A REFERENCE FOR HIS INDIVIDUAL WORK. WHEN THE OTHERS ASK FOR DETAILS OF THE SITE, HE IS VAGUE AND THEN GIVES THE WRONG WEB ADDRESS TO THEM. a) Charlie is rightly not colluding with his team b) Charlie is not working co-operatively in his team c) Charlie is plagiarising – and it is just as well he did not pass on the information 16. AARON IS WRITING UP A REPORT. HE FINDS A TEXT BOOK THAT IS NOT THE ONE USED IN CLASS AND USES IT TO GET MUCH OF THE INFORMATION THAT HE REQUIRES. HE REFERS TO THE WORK OF JONDA (1998) THAT IS DESCRIBED AND REFERENCED IN THE TEXTBOOK. ARON CITES JONDA IN THE TEXT AND THEN REFERENCES IT TO THE TEXT BOOK IN HIS LIST OF REFERENCES. a) Aaron is behaving with academic honesty, his citations are fine b) Aaron is technically plariarising – he should have cited the original source, not the textbook c) Aaron is colluding with the writer of the textbook 17. TOM FINDS A HELPFUL ARTICLE IN A JOURNAL. HE PHOTOCOPIES IT AND COPIES FROM IT INTO HIS ESSAY, ALTERNATING SENTENCES OF THE ARTICLE WITH HIS OWN WORDS, AND NEVER COPYING MORE THAN A LINE WITHOUT ADDING HIS OWN WORDS OR ALTERING WORDS FROM THE TEXT. HE CITES THE ARTICLE IN HIS BIBLIOGRAPHY, BUT NOT IN THE TEXT BECAUSE HE DOES NOT FEEL THAT HE MAKES A SUFFICIENTLY SPECIFIC REFERENCE TO IT. a) Tom is cheating. b) Tom is plagiarising c) Tom is writing a good essay. He has properly cited the reference in his bibliography 18. AMY OMITS TO ACKNOWLEDGE THE MATERIAL THAT SHE HAS QUOTED. IT WAS A MISTAKE. a) Amy made a mistake and because she is a first year that is all right b) Amy plagiarised. c) Amy did not plagiarise because not referencing was unintentional 10 Exercise 2: What reasons do students give for academic misconduct? THINK OF FIVE EXCUSES THAT STUDENTS MIGHT MAKE FOR PLAGIARISING, COLLUDING OR CHEATING. SOME EXCUSES ARE UNDERSTANDABLE BUT THEY ARE AGAINST THE ACADEMIC CONVENTIONS THAT WE MAINTAIN WITHIN AN ACADEMIC COMMUNITY. THERE IS A LIST OF POSSIBLE RESPONSES AT THE END OF THE UNIT – THOUGH YOU MAY HAVE THOUGH OF OTHERS. The further information and skills that you need for academic honesty WE HAVE SAID THAT YOU NEED SOME INFORMATION, A SET OF SKILLS AND ASSOCIATED GOOD HABITS FOR YOUR ACADEMIC WORK. WE HAVE DESCRIBED ABOVE THE BASICS OF WHAT YOU NEED TO KNOW ABOUT ACADEMIC MISCONDUCT, PLAGIARISM AND COLLUSION BUT BEFORE WE LOOK AT THE SKILLS AND GOOD HABITS, THERE IS MORE TO SAY ABOUT WHY WE REFERENCE MATERIAL (REMEMBER REFERENCING, ACKNOWLEDGEMENT AND CITATION MEAN THE SAME THING). Further reasons for referencing. WE SAID ABOVE THAT WHEN WE USE THE IDEA OF ANOTHER, WE REFERENCE IT AND INDICATE THE SOURCE OF IT. IN TERMS OF PLAGIARISM, THIS IS IN ORDER TO DEMONSTRATE THAT IT IS AN IDEA THAT WAS GENERATED BY ANOTHER PERSON – AND TO ACKNOWLEDGE THAT PERSON FOR THE IDEA. HOWEVER IT IS ALSO IMPORTANT TO REFERENCE AN IDEA IN ORDER TO SHOW ANOTHER PERSON HOW TO FIND THAT IDEA SHOULD S/HE WANT TO SEEK READ MORE OF IT. IN ACADEMIC WRITING, IN ORDER TO FURTHER YOUR OWN THINKING, IT IS USUAL TO FOLLOW UP REFERENCES THAT SOMEONE ELSE HAS GIVEN IN THEIR REFERENCE LIST. SEEKING AND FINDING INFORMATION BECOMES A KIND OF TRAIL. SO A SECOND REASON FOR REFERENCING IS TO ENABLE OTHERS TO FIND THE IDEAS FOR THEMSELVES IN ORDER TO SEEK MORE INFORMATION. THE THIRD REASON FOR REFERENCING IS SO THAT ANYONE READING YOUR WORK (SUCH AS A TUTOR) CAN SEE HOW YOUR THINKING HAS BEEN DEVELOPED. WHEN YOU DO ACADEMIC WRITING YOU WORK WITH YOUR OWN IDEAS AND THOSE OF OTHERS IN ORDER TO RESPOND TO THE TASK SET. IT IS NOT USUALLY JUST A MATTER OF ‘WRITE AS MUCH AS YOU CAN ABOUT†¦(SOMETHING)’ IN HIGHER EDUCATION, BUT THE QUESTION OR TASK WILL REQUIRE YOU TO ‘MANIPULATE’ WHAT YOU KNOW – TO EXPLAIN, TO COMPARE OR COMPARE AND CONTRAST AND SO ON. WHEN YOU USE THE IDEAS OF OTHERS, IT IS IMPORTANT FOR YOUR TUTOR TO BE ABLE TO SEE HOW MUCH YOU HAVE READ, WHAT YOU HAVE READ AND HOW YOU HAVE USED AND MANIPULATED THE IDEAS IN ORDER TO MEET THE TASK SET IN THE ASSIGNMENT. LOOKING AT A REFERENCE LIST FOR THIS PURPOSE IS A FORM OF EVALUATION 11 YOU MAY THINK THAT SUCH EVALUATION ONLY HAPPENS WHEN YOU ARE A STUDENT. THIS IS NOT THE CASE. ACADEMIC AND RESEARCH WRITING IN JOURNALS AND BOOKS IS ALSO SUBJECTED TO EVALUATION – THIS TIME BY PEERS. SUCH RESEARCH WRITING USUALLY DEVELOPS NEW KNOWLEDGE. ONE OF THE WAYS IN WHICH THIS NEW KNOWLEDGE CAN BE. JUDGED BY THOSE WHO MIGHT USE IT, IS BY LOOKING AT THE LIST OF REFERENCES TO SEE WHAT KIND OF IDEAS HAVE FORMED THE BASIS TO THE NEW KNOWLEDGE. SOMETIMES THIS ‘BASIS’ IS IN THE FORM OF WHAT WE WOULD CALL ‘EVIDENCE’. MANY ACADEMICS WILL TURN TO THE REFERENCE LIST AS SOON AS THEY ARE GIVEN SOMETHING TO READ – IN ORDER TO SEE WHAT WORK THIS IS BASED ON. What do you not have to reference? NOT ALL IDEAS ARE CONSIDERED TO BELONG TO OTHERS. MOST OF WHAT WE KNOW IS ‘COMMON KNOWLEDGE’. THIS IS KNOWLEDGE THAT IS IN ‘EVERYDAY’ USE, OR IS IN THE COMMON DOMAIN OR IT IS KNOWLEDGE ABOUT WHICH WE COULD SAY THAT MOST PEOPLE. AGREE. IT IS THE SORT OF KNOWLEDGE THAT IS FOUND IN REFERENCE BOOKS IN ENCYCLOPEDIAS OR DICTIONARIES. WE DO NOT NEED TO REFERENCE COMMON KNOWLEDGE, THOUGH USUALLY, IF YOU DO TAKE A DEFINITION FROM A DICTIONARY, YOU WILL CITE ITS SOURCE SO THAT OTHERS CAN FIND IT. WE DO NOT NEED TO REFERENCE IDEAS THAT ARE GENUINELY OUR OWN EITHER. IF THE IDEA IS ONE GENERATED BY YOU, BUT THAT YOU HAVE DESCRIBED IN YOUR OWN WORK ELSEWHERE, THEN IT IS GOOD PRACTICE TO REFERENCE IT TO THE FIRST OCCASION ON WHICH IT HAS BEEN USED (IE TO YOUR OWN NAME). THIS MAY BE MAINLY SO THAT OTHERS CAN FIND IT FOR INFORMATION PURPOSES. THE RULES ABOUT CITATION OF LECTURE AND HANDOUT MATERIAL ARE MORE FUZZY – TECHNICALLY YOU SHOULD SAY WHERE YOU HEARD ABOUT AN IDEA AS MUCH AS WHERE YOU READ ABOUT IT. HOWEVER, SOMETIMES THAT WOULD GET RIDICULOUS. IMAGINE HOW YOU WOULD MANAGE A QUESTION IN AN EXAM THAT ASKS YOU TO DESCRIBE SOMETHING THAT HAS BEEN DESCRIBED IN THE LECTURE. IT COULD BECOME VERY DIFFICULT. YOU NEED TO ASK YOUR LECTURERS AND TUTORS WHAT PRACTICE TO FOLLOW HERE. THEY MAY FEEL THAT YOU DO NOT NEED TO CITE LECTURES, BUT THAT YOU SHOULD CITE HANDOUT MATERIAL – AND THEY MAY NOT ALL AGREE ON THE SAME RESPONSE. IN ALL OF THIS YOU MAY NOT ALWAYS BE SURE WHETHER OR NOT TO CITE. A RULE BY WHICH TO WORK IS – IF IN DOUBT, CITE! SO – TO SUMMARISE: THERE ARE AT LEAST THREE REASONS WHY WE REFERENCE MATERIAL – -TO DEMONSTRATE THAT WE HAVE USED ANOTHER’S IDEA; -TO SHOW ANOTHER WHERE TO FIND THE SOURCE OF THE IDEAS USED; -TO ALLOW ANOTHER TO EVALUATE THE QUALITY OF OUR REASONING. The skills that you need 12 IN TERMS OF SKILLS, YOU NEED TO BE ABLE TO: -DIFFERENTIATE MATERIAL THAT NEEDS CITATION FROM THAT THAT DOES NOT NEED CITATION; -USE IN-TEXT REFERENCING; -WRITE AN APPROPRIATE REFERENCE LIST AND UNDERSTAND THE DIFFERENCE. BETWEEN THIS AND A BIBLIOGRAPHY; -DEVELOP GOOD HABITS OF RECORD-KEEPING; -WORK APPROPRIATELY WITH QUOTATIONS; -MANAGE THE PRESENTATION OF OTHERS’ IDEAS IN WRITTEN WORK. (THE LIST IS MODIFIED FROM CARROLL, 2002) The ability to differentiate material that needs attribution from that that does not need attribution; YOU NEED TO KNOW AND TO BE ABLE TO DISTINGUISH BETWEEN WHAT DOES AND DOES NOT REQUIRE CITATION – THE FOLLOWING DO NOT NEED TO BE CITED: -COMMON KNOWLEDGE – WHICH WE HAVE DEFINED AS THAT IN EVERYDAY USE, IN THE COMMON DOMAIN; -FACTS THAT ARE GENERALLY AGREED, OR THAT ARE COMMON TO A VARIETY OF SOURCES; -PERSONAL IDEAS, SUGGESTIONS ETC. THE FOLLOWING NEED TO BE CITED: -DIRECT QUOTATIONS; -REFERENCES TO OTHERS’ IDEAS EXPRESSED ORALLY OR ON PAPER OR WEB-BASED MATERIALS ETC; -REFERENCES TO A REFERENCE ALREADY CITED BY ANOTHER IN A TEXT; -PARAPHRASES, PRECIS AND SUMMARIES OF OTHERS’ QUOTATIONS OR IDEAS; -OTHERS’ STATISTICS, FIGURES, CHARTS, TABLES, PICTURES GRAPHS ETC; -REFERENCES TO MATERIAL WITHIN AN EDITED TEXT. CLEARLY IT REQUIRES JUDGEMENT TO DECIDE WHAT DOES AND DOES NOT NEED TO BE CITED – AND IF IN DOUBT, CITE! Use of in-text referencing THIS IS A MATTER OF UNDERSTANDING HOW TO CITE IN TEXT AND HOW TO CONSTRUCT A  REFERENCE LIST. THERE ARE DIFFERENT CONVENTIONS, AND SOMETIMES THERE ARE VARIABLE INTERPRETATIONS OF THE CONVENTION ADOPTED. SOME USE REFERENCE LISTS AT THE END OF THE TEXT, SOME WORK WITH FOOTNOTES OR ENDNOTES THAT ARE LINKED FROM THE TEXT BY NUMBER OR LETTER. 13 E. G. (1) OR (A). IN THESE CASES, THE DETAILS OF NAME, DATE AND SOURCE ARE EITHER AT THE BOTTOM OF THE PAGE OR LISTED BY NUMBER OR LETTER SEQUENCE AT THE END OF THE ARTICLE OR BOOK. REFERENCES MAY BE MIXED WITH NOTES. HARVARD IS A VERY COMMON SYSTEM IN HIGHER EDUCATION INSTITUTIONS. E. G. †¦IN THE HARVARD SYSTEM THE NAME AND DATE IS PUT IN THE TEXT (E. G.DIPPIDY, 1999) AND IN THE REFERENCE LIST AT THE END OF THE ARTICLE OR THE BOOK, THE REFERENCES ARE LISTED ALPHABETICALLY WITH THE FURTHER DETAILS OF SOURCE. DIFFERENT DISCIPLINES TEND TO ADOPT DIFFERENT CONVENTIONS, AND ACADEMIC JOURNALS AND PUBLISHERS OFTEN DIFFER IN THE CONVENTIONS ADOPTED, SO YOU WILL COME ACROSS DIFFERENT STYLES IN YOUR READING. USUALLY IN UNDERGRADUATE STUDIES, YOU WILL BE TOLD TO WORK TO A PARTICULAR CONVENTION BUT YOU MAY NEED TO LEARN TO BE MORE FLEXIBLE. IT IS NOT WORTH REBELLING IN THIS MATTER. THERE ARE USUALLY HANDOUTS OR BOOKLETS THAT PROVIDE ILLUSTRATION OF THIS. IF YOU DO NOT KNOW WHAT SYSTEM OF REFERENCING TO  USE, ASK. MAKE SURE THAT WITHIN THE SYSTEM YOU USE, YOU KNOW HOW TO DEAL WITH THE FOLLOWING: QUOTATIONS (SEE BELOW ALSO); DIRECT REFERENCES TO WRITTEN AND SPOKEN WORD; REFERENCES CITED WITHIN ANOTHER TEXT – TO WHICH YOU WANT TO REFER; PARAPHRASES OR SUMMARIES OF OTHERS’ IDEAS; THE CITATION OF STATISTICS AND FIGURATIVE MATERIAL; REFERENCES WITHIN EDITED TEXTS, WEB-BASED MATERIALS, CD-ROMS. THERE MAY BE OTHER SOURCES THAT YOU WANT TO CITE. YOU DO NOT NEED TO KNOW ALL THIS ‘BY HEART’, BUT HAVE ACCESS TO A GOOD GUIDE TO REFERENCING AS YOU WORK AND MAKE SURE THAT IT USES THE APPROPRIATE STYLE. IF YOUR FEEL THAT YOUR GUIDE-BOOK IS  NOT HELPFUL, LOOK AT STUDY SKILLS BOOKS OR LOOK ON THE WEB FOR THE SYSTEM YOU NEED. THE AMERICAN UNIVERSITIES OFTEN HAVE USEFUL MATERIAL The layout of a reference list and its distinction from a bibliography A REFERENCE LIST IS A LIST OF THE REFERENCES TO WHICH YOU HAVE REFERRED IN YOUR TEXT. A BIBLIOGRAPHY IS A REFERENCE LIST TO WHICH IS ADDED ANY EXTRA MATERIAL THAT MIGHT PROVIDE GENERAL OR FURTHER INFORMATION ABOUT THE TOPIC. IN ACADEMIC WORK, MOSTLY IT WILL BE REFERENCE LISTS WITH WHICH YOU WORK.

The Devastating Effects of Intolerance :: essays research papers

The Devastating Effects of Intolerance   Ã‚  Ã‚  Ã‚  Ã‚  Intolerance is something that everyone has to deal with; It is a nation-wide problem. There are many forms of intolerance and all of them lead to devastation. This is shown throughout history, literature and in personal events. We are the only ones who can stop it.   Ã‚  Ã‚  Ã‚  Ã‚  One form of intolerance is religious bigotry. This is clearly illustrated in Elie Wiesel's book called Night. In this novel Elie and his family are put into a Nazi death camp in 1944. The experience was a life changing event for the young Elie. He tragically witnessed the death of his family and loss everything he knew. Elie and his family were only one of the millions affected by the hate of the Germans as it states in the book Night: 'I witnessed other hangings'; (page 60). Millions of peope died because of the hate in some people. Hate can be shown in many other forms too.   Ã‚  Ã‚  Ã‚  Ã‚  One form is clearly shown in Wilma Elizabeth McDaniel's short story entitled 'Who Said We all had to Talk Alike?' A woman from the Ozarks named Neffie, applies for a job in California. Neffie is sent back after just one month because she 'added an 'r'; to many words that did not contain that letter.'; This incident was devastating to the children she was caring for because they really liked Neffie and the way that she cooked and told stories. This also made Neffie feel like there was something wrong with her. The children probably lost one of the best baby-sitters. This is just a small example of an act of intolerance that can even have unintended consequences that hurt many people.   Ã‚  Ã‚  Ã‚  Ã‚  Devastating intolerance can also be seen in the short story 'Address Unknown'; by Kressman Taylor. An act of religious bigotry and someone's beliefs can become a part of someone else's way of thinking or internalizing one's ideas. The 'Address Unknown'; is about two friends, Max and Martin. Martin is a German in Germany and Max is a Jew in America. Martin is galvanized by Hitler's ways. In short, the two friends become enemies turning against each other. Max's sister,also a Jew, dies because Martin wouldn't help her. Max seeks revenge by sending damaging letters to Martin. The outcome of Martin's family is not stated but it is not very good.   Ã‚  Ã‚  Ã‚  Ã‚  Helen Bansley was faced with religious intolerance when she wanted to get married in 1949. The Devastating Effects of Intolerance :: essays research papers The Devastating Effects of Intolerance   Ã‚  Ã‚  Ã‚  Ã‚  Intolerance is something that everyone has to deal with; It is a nation-wide problem. There are many forms of intolerance and all of them lead to devastation. This is shown throughout history, literature and in personal events. We are the only ones who can stop it.   Ã‚  Ã‚  Ã‚  Ã‚  One form of intolerance is religious bigotry. This is clearly illustrated in Elie Wiesel's book called Night. In this novel Elie and his family are put into a Nazi death camp in 1944. The experience was a life changing event for the young Elie. He tragically witnessed the death of his family and loss everything he knew. Elie and his family were only one of the millions affected by the hate of the Germans as it states in the book Night: 'I witnessed other hangings'; (page 60). Millions of peope died because of the hate in some people. Hate can be shown in many other forms too.   Ã‚  Ã‚  Ã‚  Ã‚  One form is clearly shown in Wilma Elizabeth McDaniel's short story entitled 'Who Said We all had to Talk Alike?' A woman from the Ozarks named Neffie, applies for a job in California. Neffie is sent back after just one month because she 'added an 'r'; to many words that did not contain that letter.'; This incident was devastating to the children she was caring for because they really liked Neffie and the way that she cooked and told stories. This also made Neffie feel like there was something wrong with her. The children probably lost one of the best baby-sitters. This is just a small example of an act of intolerance that can even have unintended consequences that hurt many people.   Ã‚  Ã‚  Ã‚  Ã‚  Devastating intolerance can also be seen in the short story 'Address Unknown'; by Kressman Taylor. An act of religious bigotry and someone's beliefs can become a part of someone else's way of thinking or internalizing one's ideas. The 'Address Unknown'; is about two friends, Max and Martin. Martin is a German in Germany and Max is a Jew in America. Martin is galvanized by Hitler's ways. In short, the two friends become enemies turning against each other. Max's sister,also a Jew, dies because Martin wouldn't help her. Max seeks revenge by sending damaging letters to Martin. The outcome of Martin's family is not stated but it is not very good.   Ã‚  Ã‚  Ã‚  Ã‚  Helen Bansley was faced with religious intolerance when she wanted to get married in 1949.

Job Order Cost Essay

There are two main cost accounting systems used: Job order cost systems and Process cost systems. Both have very distinct differences that help each specialize in a certain type of manufacturing company. The job order cost system in particular is used to â€Å"provide product costs for each quantity of a product that is manufactured. † When a product is called to be manufactured, then it is called a job. Once the job is ordered, the manufacturing company must go through a flow of steps to complete the job. The flow of a job order cost system is as followed: materials, work in progress, finished goods, and cost of goods sold. At the start of the job order cost system is materials. Materials, or more accurately direct materials, are the main items used in building the job. A receiving report must be made when the materials are received and inspected. Once the materials and the receiving report and complete, the materials are written in a journal entry as a debit to â€Å"Materials† and a credit to â€Å"Accounts Payable†. Following the journal entry, a material requisition must be made to properly obtain the materials from the storeroom. Once the materials requisition is received the job process flows to work in process and a journal entry must be made with a debit to â€Å"Work in process† and a credit to â€Å"Materials†. Once the job is in the Work in process stage, the factory labor cost and the hours of labor must be accounted for. Work in process is the step in which the materials are being used by the laborers in order to complete the job. Some companies choose to use clock cards, in-and-out cards, or electronic badges in order to monitor the amount of labor hours have been clocked in. Regardless of the method, the hours must be clocked and multiplied by the rate of pay in order to properly complete the work in process aspect of the job. Once the hours and rates are calculated, a journal entry is written with a debit to â€Å"Work in Process† and a credit to â€Å"Wages Payable†. However, before a job reaches the step, finished goods, another expense must be accounted for. Factory Overhead are all manufacturing cost besides direct labor and direct materials. Since factory overhead costs can’t be pin-pointed to a single job and must be estimated, the costs are allocated amongst the jobs. This process is called cost allocation. In order to estimate the Factory overhead, we use the â€Å"Predetermined Factory Overhead Rate† formula, which is â€Å"Estimated Total Factory Overhead Cost† divided by the â€Å"Estimated Activity Base†. Once the factory overhead rate is determined and the calculations of the hours and the rate are finished, then a journal entry with a debit to â€Å"Work in Process† and a credit to â€Å"Factory Overhead† is recorded. Once all of the costs, debits, and credits are correctly situated in the work in process step, the flow of the job goes to finished goods. Finished goods are the process in the job where the item is completed and ready for sale. Finished goods accounts for the cost data for the units manufactured, units sold, and units on hand. Once a product is sold, the flow of the job reaches its conclusion with cost of goods sold. To record a sale in the journal entry, two entries must be made. First, a debit to â€Å"Accounts receivable† must be written along with a credit to â€Å"Sales†. The second journal entry would include a debit to â€Å"Costs of Goods Sold† and a credit to â€Å"Finished Goods†. An example of how a job order system would flow could be described a table making business. For example, if a customer orders 100 tables, then the table manufacturing company has received a job to make 100 tables. The first step for the company would be to order the materials needed for production of the table. Materials would include the wood, glass, and metal. Next step would be to calculate the cost of the materials. Assuming the company would need 200 logs of wood, 100 beams of metal, and 50 units of glass, they would then multiply the amounts of each material with the single cost of each material. If a log of wood is $10, beam of metal is $15, and a unit of glass is $20, then the direct materials cost is as followed: $10 x 200(wood) + $15 x 100(metal) + $20 x 50(glass) = $4,500. Once the material is ordered and received, someone must inspect the wood, glass, and metal then fill out a receiving report stating the quantity and condition of the materials. Once the materials are correctly accounted for, they are moved to the storeroom. At this stage, the table process is in the work in progress stage. From there, a materials requisition must be sent in order to move the wood, glass, and metal for workers to start making the tables. The amount of hours must be recorded in order to determine the direct labor involved in making the tables. Assume that the amount of hours required to make 100 tables is 300 hours. From there, they would multiply the amount of hours by the rate at which the laborers get paid. Assuming the rate for the laborers is $10 an hour, then the direct labor would be calculated as followed: 300 hours x $10 = $3,000 labor hour cost. Factory overhead must be calculated after calculating the direct labor and direct material cost. Since factory overhead includes all manufacturing cost besides direct materials and direct labor, then it follows that factory overhead includes indirect materials, indirect labor, factory power, and factory depreciation. In order to estimate the factory overhead correctly we must find the factory overhead rate. Assuming the estimated total factory overhead cost is $5,000 and the estimated activity base is 500, then using the predetermined factory overhead rate we can find the following: $5,000(Estimate Factory Overhead Cost)/ 500 (Estimated Activity Base)= $10 Factory Overhead Rate. Then we would find how much factory overhead there actually is. To find the factory overhead, the company must apply the factory overhead rate and multiply it by the number of hours used. Assuming there is 150 direct hours, the following is calculated: 150(hours) x $10 (Predetermined Factory Overhead Rate) = $1,500. Once all of the factors in work in process are settled and completed, a completed table should be finished and thus the job goes to finished goods. Since finished goods is a controlling account, it keeps track of how many units are finished, sold, and are on hand. Once the table is sold, it is transferred from finished goods to cost of goods sold. After the sale, the job order system is complete and so is the job. Job order cost system is a very straight forward system that many manufacturers use for custom orders or batches of items. The system has one path, and ultimately makes for job orders to flow smoothly.

Online Marketing

INTRODUCTION EVOLUTION OF MARKETING Mar-ket-ing Spelled Pronunciation [mahr-ki-ting] – noun 1. The act of buying or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. including advertising, shipping, storing, and selling. At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale: Consumer Marketing operated on mass marketing principles and business primarily concerned itself with how to build the best sales force.At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focusing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of mar keters have evolved with them. Philip Kotler formalized this evolution with his book â€Å"Marketing Management†.His key stages are production, sales and brand management. Each of these is strongly motivated by technological opportunities, which permit new methods and new opportunities. A fourth stage, a focus on the individual customer, is also important. As the new technology of the Internet develops, it reinforces the new marketing emphasis – which in many ways is a return to business at the turn of the century. In today's technology driven world, a new fast paced digital economy is emerging. Tomorrow there will be companies that will exist only inside computer networks.Most business transactions will be made electronically, directly from the producer to the consumer, bypassing the supply chain. In the digital marketing environment, the consumer becomes an integral player in the development of the product. In fact, a consumer might build the product himself from a w ide array of parts provided by the Company. It is ecommerce that is changing the way products and services are conceived. Manufactured, promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows vast coverage and helps in serving the customer better ———————————————— Online marketing ————————————————- ————————————————- The internet has become an ongoing emerging source that tends to expand more and ————————————————- more. The growth of this particular medium attracts the attention of advertisers as a —â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- more productive source to bring in consumers. ————————————————- ————————————————-A clear advantage consumers have with online marketing is the control they have ————————————————- over the product, choosing whether to check it out or not. Online marketing may also ————————————————- offer various forms of animation. In its most common use, the term â€Å"online advertising† —————— ——————————- comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on ————————————————- latforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety ————————————————- of ways to publicize and reach a niche audience to focus its attention to a specific group. ————————————————- Research has proven that online advertising has given results and is a growing business ————————————————- revenue. For the year 2012, Jupiter Resear ch predicted $34. 5 billion in US online ————————————————- advertising spending. ———————————————— ————————————————- ————————————————- Types of Internet marketing ————————————————- Internet marketing is broadly divided into the following types: ————————————————- display advertising: the use of web banners or banner ads place d on a third-party website or blog  to drive traffic to a company's own website and increase product awareness. ————————————————-Search engine marketing  (SEM): a form of marketing that seeks to promote  websites  by increasing their visibility in search engine result pages  (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization   techniques also known as organic result. ————————————————- Search engine optimizaton (SEO): the process of improving the visibility of a website or a web page in search engines via the â€Å"natural† or un-paid (â€Å"organic† or â€Å"algorithmic†) search results. —————— —————————— Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn. ————————————————- Email marketing: directly marketing a commercial message to a group of people using electronic mail. ————————————————- Referral maketing: a method of promoting products or services to new customers through referrals, usually word od mouth . ————————————————-Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketi ng efforts. ————————————————- Content marketing: the process of creating specialized content such as infographics, blog articles and ebooks to attract more customers. ————————————————- Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. ————————————————-Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers. ADVERTISING Ad-ver-tis-ing Show Spelled Pronunciation [ad-ver-tahy-zing] – noun 1. the act or practice of calling public attention to one's product, service, need, etc. , esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. to get more customers by advertising. 2. Paid announcements; advertisements. 3. The profession of planning, designing, and writing advertisements. Advertising is a paid form of communication, although some forms of advertising, such as public service announcements, use donated space and time. Second, not only is the message paid for, but the sponsor is identified. Third, most advertising tries to persuade or influence the consumer to do something, although in some cases the point of the message is simply to make consumers aware of the product or company.Fourth and fifth, the message is conveyed through many different kinds of mark media reaching a large audience of po tential consumers. Finally, because advertising is a form of mass communication, it also non-personal. A definition of advertising, then, includes all six features Advertising is paid non-personal communication from an identified sponsor using mass media lo persuade or influence an audience. Functions of Advertising Advertising is an important promotional tool for any marketing campaign. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools.Till now only companies with a profit motive went in for advertising. But today government bodies as well as non-governmental organizations ING0s) go fir high profile advertising campaigns. The purpose here is not to increase the sales figure but to increase the awareness of people regarding the relevant topics. Even though each ad or campaign tries to accomplish goals unique to its sponsor, advertising performs three basic functions: 1. Provide product or brand information Although many ads are devoid of information, providing the consumer with relevant information that will aid decision making is stilt the main function of advertising.The information given depends on the needs of the target audience. In the case of purchasing a new suit, needed information might simply include price and outlet location. For technical products, the information is likely to be very detailed. 2. Provide incentives to take decision In most instances, consumers are reluctant to change established behavior. Even if there are somewhat dissatisfied with the current product or service, a habit has been established and learning about a new product is deemed difficult. Advertising provides the consumer with reasons to switch brands by presenting reasons through copy or graphics.Convenience, high quality, lower price, warranties, Or a celebrity endorser are all possibilities. 3. Provide reminders and reinforcement It’s amazing how much advertising is directed at current customers. Consumers' forget why they bought a particular brand of microwave or automobile. Advertising must remind the customer constantly about the name of the brand, its benefits, its value, and so forth. These same messages help reinforce the customers decision. Most television advertising seems to provide this function Types of Advertising – Advertising is a form of selling.It tries to make consumers buy goods or services. Advertisers must be aware of the factors that influence people's buying habits and then use advertising strategies based on this knowledge. Advertising can be classified in number of ways. 1. Print Advertising: Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. 2. Outdoor Advertising:Billboards, Kiosks, Tradeshows and Eve nts (OOH) Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company's products.Organizing several events or sponsoring those makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. 3. Broadcast advertising: Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced.The radio might have lost its chaem owing to the age media however the radio remains to be the choice of small-scale advertisers. 4. Covert Advertising: Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show 5. Surrogate Advertising: Advertising IndirectlySurrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for product. – like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products tint might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. 6. Public Service Advertising: Advertising for Social CausesPublic service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant inessagtx1 about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. 7. Celebrity Advertising †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ †¢ Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank been celebrates and their popularity for advertising their products.Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. 8. Internet Advertising Internet promotion is one of the newer types of advertising and can be accomplished in a number of ways. Rash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but effective at gaining your attention. Pop up and scrolling ads are other examples of these types of advertising.Pay per click advertising refers to marketers paying to have their web pages placed high on search engine results pages. These are also called sponsored links. OBJECTIVE OF THE STUDY To compare the trust level of traditional advertising and online advertising (consumers point of view) * To find out the scope of the Internet advertising * To find the reliability and effectiveness of the internet advertising * To compare internet advertisi ng with traditional advertising. INTERNET MARKETING THE ADVENT OF THE INTERNET The new millennium has brought us on the brink of the I. T. Revolution.This revolution has been aided by the advent of the Internet in a big way. Internet is fast changing the way people used to do things. Naturally, the same would have an impact on the advertisers. The Internet has been accepted as the most powerful media for advertising due to the absence of geographical barriers. The advent of the Internet and its subsequent acceptance has once again challenged the traditional forms of advertising. Advertisers are trying to use the ‘net' to advertise their products and hence ‘net' their customers. Thus, with the Internet gaining prominence, advertising equations are fast changing.Internet marketing, also referred to as web marketing, online marketing, or e-Marketing, is the marketing of products or services over the Internet. Internet marketing ties together creative and technical aspects o f the Internet, including design, development, advertising, and sale. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet. E-mail and wireless media, however, Internet marketing also includes Management of digital customer data and electronic customer relationship management (ECRM) systems. 7 P'S OF INTERNET MARKETING The four P's – Product, Price, Place and Promotion have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four P's there are three new P's which are relevant to the Internet marketer: Presentation, Processes an d Personalization. . Product Product on the Internet usually changes form online, and the user experiences it electronically. in the form of text, images and multimedia. Physical goods are usually presented in the form of a detailed online catalogue that the customer can browse through. Technology allows the user to virtually touch and feel the product on the Internet – rotate it, zoom in or zoom out and even visualize the product in different configurations and combination. Content and software are two avatars of digitized products that can be even distributed over the Internet.On the Internet, E-marketing will be based more on the product qualities rather than on the price. Every company will be able to bring down the cost of its products and hence competition will not be on price. It will rather be on the uniqueness of the product. To be able to attract the customers and retain them, the company will have to provide nouvelle and distinct products that forces the net users to purchase and come beck for more. 2. Price Price has been drastically changed over the Internet. It lets the buyer decides the price. Also it gives the buyers information about multiple sellers selling the same product.It leads to best possible deal for the buyers in terms of price. Pricing is dynamic over the Internet. 3. Place Place revolves around setting up of a marketing channel to reach the customer. Internet serves as a direct marketing channel that allows the producer to reach the customer directly. The elimination of the intermediate channel allows the producer to pass the reduced distribution cost to the customer in the form of discounts. 4. Promotion Promotion is extremely necessary to entice the customer to its website, as there are currently more than one billion web pages.Promoting a website includes both online and offline strategies. Online strategies include search engine optimization, banner ads, and multiple points of entry, viral marketing, and strategic partne rship and affiliate marketing. Presently, the cyberspace is already cluttered with thousands of sites probably selling similar products. For the customers to know of the Company's existence and to garner information on the kind of products or services that the company is offering, promotion has to be carried out. There can be traded links or banner advertisements for the same.Also the traditional mediums like print, outdoor advertising and television can be used to spread awareness. 5. Presentation The presentation of the online business needs to have an easy to use navigation. The look and the feel of the web site should be based on corporate logos and standards. About 80% of the people read only 20% of the web page. Therefore, the web page should not be cluttered with a lot of information. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customar to find their way around. 6. ProcessesCustomer supports needs to be integrated into the online web site. A sales service that will be able to answer the questions of their customers fast and in a reliable manner is necessary. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made. 7. I? Personalization Using the latest software it is possible to customize the entire web site for every single user, without any additional costs. The mass customization allows the company to create web pages products and services that suit the requirement of the user.A customized web page does not only include the preferred layout of the customer but also a reselection of goods the customer may be interested in. UNDERSTANDING THE INTERNET CUSTOMERS Now to be able to use the seven P’s effectively in order to achieve the predefined goals of any organization it is imperative to understand the customers. Customization will only be truly effective if we understand our customer and their true need. Before adapting marketing practices to the Internet, the marketer needs to understand the characteristics of the online customers.The Net users can be classified into five categories depending upon their intention of using the Internet. The five categories of users are: Directed Information Seekers: They require specific, timely and relevant information about the products and services being offered. Undirected Information Seekers: These users require something interesting and useful. Something that can give them an edge, advantage, insight or even a pleasant surprise. Bargain Hunters: They are of two kinds: One who looks for free items on the Internet another who is seeking better deals higher discounts etc.Entertainment Seekers: They see the Web as an entertainment medium of vast breath and potential and want to explorer the medium before the mass gets there. Directed Buyers: They want to buy something – now. They are sure what they require and just log on to the Web to purchase the item. C RITICAL SUCCESS FACTORS IN INTERNET MARKETING Having observed the evolving paradigms of business in the Internet era, there are five critical success factors that the Internet Marketer has to keep in mind. Attracting the Right Customer Attracting the Right Customer is the first crucial step.Rising digital penetration would mean that the number of customer visiting particular sites would inevitably go up. While the number of eyeballs or page views has so far been conveniently used as a satisfactory measure by most web sites, it would be foolish to cater to the whole spectrum of digital visitors. Contest has to be very target specific. The digital company has to select its target segment by finding out which section of customer are the most profitable in terms of revenue 21 transactions and who are the customers who generate the maximum number of referrals.Here again it is important to note that the majority of online customers are not seeking the lowest price. Rather they are seeking convenience above everything else. The power of customer referrals has never been so enormous, since word of the mouse spreads faster than word of the mouth. E-Bay attracts more than half of its customers through referrals. Not only do referred customers cost less to acquire than those brought in by advertising or other marketing tools, they also cost less to support since they use their friends who referred them for advice rather than using the companies' own technical desk.Delivering Content Value Delivering Content Value to engage the user's interest is the critical importance in retaining customer participation. This is because content serves as a powerful differentiator. Content would include Product enhancements (Software patches for glitches), personalized interactions (through customized navigation paths as seen on the web sites of GM and Toyota) and Problem Resolution (updates of delivery schedules and e-mail responses). Integral to the concept of delivering proper content value is innovation. For e. g. www. campareindia. com Ensuring E-LoyaltyEnsuring E-Loyalty is vital to the success of any online venture. This is because acquiring customers on the Internet is enormously expensive and unless those customers stick round and make lots of repeat purchases over the years, profits will remain elusive. Contrary to the general view that Web customers are notoriously fickle, they in fact follow the old rules of customer loyalty. Web customers stick to sites that they trust and with time consolidate their purchases with one primary supplier to the extent that Purchasing from the supplier's site becomes part of their daily routine.The issue of trust is integral to the issues of privacy and security. Companies like Amazon. com which command amazing levels of consumer trust, have used a variety of encryption tools and simple ethical decisions like not accepting money for publishers for independent book reviews to maintain the trust of its customers. E-Learning to facilitate personalized interactions E-Learning to facilitate personalized interactions with customers has been the biggest contribution of the Web to the marketing strategists. Customers in traditional bricks-and-mortar stores leave no record of their behavior unless they buy something.In the digital marketplace, however technology has made the entire shopping experience a transparent process. For example, if the customer exits the web-site when the price screen appears, he is a price sensitive consumer. Such minute tracking of customer behavior has major implications for the world of advertising. The Internet may soon be used as a test bed for testing prototypes of marketing and advertising campaigns. By monitoring pages selected, click through, responses generated, and other indicators, the company would be able to discover which parts of a prospective campaign would work, thus reducing the risk of a potential flop.This would make it possible for the company to modify its pro duct offerings much earlier than usual in the product life cycle, Providing Digital value to the evolving consumer through his life cycle Providing Digital value to the evolving consumer through his life cycle has become possible because of customized interactions and emerging business models. These models have often disturbed the traditional status quo and created new rules of business. The sectors where new business models will emerge or have emerged are the music industry, the financial services industry, the travel industry, the relating segment and the publishing segment.Digital value is delivered to the consumer by promising him convenience, allowing the customer to feel his ownership of the Web experience, and giving the customer a sense of belonging that traverses the physical boundaries. BENEFITS OF INTERNET MARKETING The reason why Internet marketing has become so popular is because they provide three major &malts to potential buyers: 1. Convenience: Customers can order pr oducts 24 hours a day wherever they are. They don't have to sit in traffic, and a parking space, and walk through countless shops to find and examine goods. . Information: Customers can find reams of comparative information about companies, products, competitors, and prices without leaving their office or home. 3. Fewer hassles: Customers don't have to face salespeople or open themselves up to persuasion and emotional factors; they also don't have to wait in line. Internet marketing also provides a number of benefits to marketers 1. Quick adjustments to market conditions: Companies can quickly add products to their offering and change prices and descriptions. 2. Lower costs:On-line marketers avoid the expense of maintaining a store and the costs of rent, insurance, and utilities. They can produce digital catalogs for much less than the cost of printing and mailing paper catalogs. 1. Relationship building: On-line marketers can dialogue with consumers and learn from them. 2. Audience sizing Marketers can learn how many people visited their on-line site and how many stopped at particular places on the sites. This information can help improve offers and ads. Clearly, marketers are adding on-line channels to find, reach, communicate, and sell.Internet marketing has at least five great advantages. First, both small and large firms can afford it. Second, there is no real limit on advertising space, in contrast to print and broadcast media. Third, information access and retrieval are fast, compared to overnight main and even fax. Fourth, the site can be visited by anyone from any place in the world. Fifth, shopping can be done privately and swiftly ————————————————- Competitive advantage over traditional advertising ————————————————-One major bene fit of online advertising is the immediate publishing of information and ————————————————- content that is not limited by geography or time. To that end, the emerging area of ————————————————- interactive advertising   presents fresh challenges for advertisers who have hitherto ————————————————- adopted an interruptive strategy. ————————————————- Another benefit is the efficiency of the advertiser's investment.Online advertising allows —————————————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€- for the customization of advertisements, including content and posted websites. For ————————————————- example,  AdWords,  yahoo! Search marketing and Google  Adsense enable ads to be shown ————————————————- on relevant web pages or alongside search results. MARKET RESEARCH Title A study on the effectiveness of Internet Advertising and its scope. PURPOSE AND SCOPE OF STUDY Advertisers are expected to spend Rs. 4,500 million in internet advertising in the year 2011 third only to TV and Print ads, which is :mound 5257% mote than that in the year 2004, compound percentage increase of 124% over the last 5 years. This is the new age of advertising. It is true that people have started realizing that internet can serve as a one stop point for all their needs. Be it communication, entertainment, shopping, information search, Internet serves as a panacea for all their requirements. This has led 70% of the ever users to glue themselves to the Internet and access it on a regular basis.This is an opportunity for advertisers to exploit this revolution. But, is it the end of traditional advertising? Is internet advertising effective and efficient compared to the traditional form Does it fulfill the basic objectives of advertising (create awareness, to generate sales, build positive image, etc†¦ ) The problem is that, volumes of consumers are online everyday for their personal work, but do they notice the ads, banners etc. displayed on that webpage, most important what is their recall/remembrance value. What about the reach of online advertising, is it effective across over all target groups?We have trusted traditional advertising all these years and it's a proven medium that fulfills all the objectives of advertising, can one have the same trust for online advertising†¦ RESEARCH METHODOLOGY Research design This is a descriptive research as it will clarify the doubts about online marketing. It would give us a clear picture on the effectiveness and reliability of online advertising compared to the traditional form of advertising. Data collection Secondary data: Online reports related to marketing Primary data: Questionnaire RESULTS AND AND ANALYSIS The researchInternet marketing has become an integral part of today's life as Internet access is on all time high and this trend is expected to keep the same pace and will definitely expand the horizon of its reach. Objective of this research is to analyze the trend of internet usage in contrast of online marketing. Time spent On an average, a person spends more than 4 hours on the Internet during his free time. Hence, on an average the exposure of interne; to an individual is around 150% more than that of other mediums i. e. the reach of medium Intern et is much better than that of others.But one cannot infer anything about the effectiveness of the medium through exposure (reach) alone. One needs to calculate the impressions (actual number of times an individual sees the ad) of the medium also. Reach Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period of time. Impressions This is a term used by media to describe and quantify the number of individuals who have an â€Å"opportunity† to see an AD in a given amount of time Scope Scope defines the level of Internet usage within a specified time period.This data gives us a strong platform to analyze and summarize the objective, pattern and usage of Internet. Research has been done through questionnaire. The questionnaire and its results is as follows: Questionnaire Name: Occupation: Course(if student): Age: Gender: Given below are some question based on E- marketing. Kindly fill the questionnaire. 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never 2. Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never 3.Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) Never 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective (6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never (7)How much should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% c) 51% to 75% (d) 76% to 100% (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines (b) search engine marketing (c) business card (d) marketing on social networking sites (e) personal marketing (f) ads in television (g) e-mail ma rketing (h) banners/posters (i) sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories 10) which type of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Result 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never Out of 100% sample population, 62% of the people use internet very often, 22% use internet often, 14% use internet occasionally and 2% never use internet. Thus it is clear that 98% of the total urban population uses internet and 2% of the total population never uses internet. However growth of use of internet shows that 100% population will use internet in the coming years. . Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never Here out of 100% sample population, 12% people watches online advertisements very often, 22% often watches online advertisements, 36 % occasionally watches online advertisements and 30% of the population never watches online advertisements. This results shows that 70% of the sample population access advertisements links. 3. Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) NeverOut of 100% of sample population, 27% people are bothered very often by advertisements while working on internet, 13% people are less often bothered by advertisements, 48% people are occasionally bothered by advertisements and 12% are never bothered. Botherness of people also depends upon nature of work and advertisements. If the work is important then botherness increases and vice versa. 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never As we have seen 70% of the total sample population actually watches online advertisements.Now there are 52% people who never buys those products and 48% people who buys those pr oducts. Now out of those 48% only 12% of the populations buys products very often, 14% buys product less often and 22% people occasionally buys products after watching its advertisement. (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective It states that out of 100% sample population , 15% find e-marketing very effective, 40% find e-marketing effective, 30% find e-marketing less effective and 15% find e-marketing not at all effective. 6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never Out of 100% sample population, 52% of the population thinks their buying decision very often depends upon advertisement. 22% of the population thinks their buying decision often depends upon advertisements. 14% of the population thinks their buying decisions occasionally changes due to advertisements and 12% of the population’s buying decision doesn’t depend upon advertisements. (7)How mu ch should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% (c) 51% to 75% (d) 76% to 100%Here, out of 100% sample population 48% of people thinks that a company should depend less than 25% on online marketing, 34% thinks a company should depend less than 50% and more than 25% on online marketing, 15% thinks that a company shouhd depend more than 15% and less than 75% on online marketing, and only 3% thinks that a company should depend more than 75%. (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines. (b) search engine marketing. (c) business card. (d) marketing on social networking sites. (e) personal marketing. (f) ads in television. g) e-mail marketing. (h) banners/posters. (i) sending newsletter According to the research, types of marketing which are given rank according to their effectiveness are as follows: 1) Personal marketing 2) Ads in television 3) Ads in newspaper/magazines 4) Banners/posters 5) Busi ness card 6) Marketing on social networking sites 7) Email marketing 8) Search engine maketing 9) Sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories Out of 100% sample population, 40% people buy electronics, 25% people buy lothing, 15% buy books/magazines and 20% people buy other items. (10) which type of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Out of 100% sample population 5% of population takes matrimonial services, 45% takes movie tickets, 35% takes travel tickets and 15% takes hotel services. Conclusion On the basis of this research findings and analysis,we can conclude that the use of internet has increased and large urban population is using internet, therefore internet marketing shows upbeat trend for its future growth and large acceptance worldwide.Internet marketing is still at pioneer stage, large population prefer traditional purchasing due to the intangible feature of internet marketing and post purchase experience. The recommendations are needed to be implemented in order to acclaim major purchase and gain trust of the online population. Limitations Internet marketing is no doubt the future of advertising, and it will take over the world of marketing within a few short years. However, this does not mean that there are no limitations to what an internet marketing firm can accomplish.It is important for marketers and users to understand these problems, and to comprehend that they may damage the marketing campaign. One of the main problems which comes with running a marketing campaign over the Internet is that it limits the audience to just those individuals and users who have access to the World Wide Web. Although most people in the target audience would be able to use the Internet, the fact remains that some people are still not comfortable with its usage and this is where an internet marketing firm may face problems.In addition to this, one other major problem which stands in the way of a successful internet marketing campaign is that users are often reluctant to purchase or spend money on products online. They cannot test out the project or use it and make sure it works, and this puts the entire campaign under stress. It means losing customers and users to a problem which cannot be helped. References DigiMarketing – The essential guide to new media and digital marketing -kent wartime, Ian fenwick Principals of advertising and IMC * Tom dunkan http://en. wikipedia. org/ http://ieeexplore. ieee. org/